THE USE OF PHOTOS AND VIDEOS IN NEWS COVERAGE: SUCCESSFUL CASES

Abstract

The theses analyze successful cases of photo and video content usage in news coverage, demonstrating the effectiveness of visual tools in modern journalism. The paper examines examples from both Ukrainian and international media, where images and videos helped to reveal the essence of events more deeply, evoke emotional responses from viewers, and enhance trust in the information presented. Particular attention is given to the role of visual support in the rapid dissemination of news via social media, increased audience engagement, and the formation of public resonance. The importance of adhering to ethical principles in the creation and publication of visual content is also emphasized. These theses may be useful for journalists, editors, media managers, and others working to improve the quality and impact of news materials.