BIG DATA: INTELLIGENT MARKET BASKET ANALYSIS
DOI:
https://doi.org/10.34132/mspc2025.01.06.36Keywords:
Big Data, Market Basket Analysis, association rules, Apriori algorithm, Supermarket dataset.Abstract
The theses present the results of applying data mining methods, in particular the Apriori algorithm, for market basket analysis based on a real set of supermarket transactions. This approach made it possible to identify significant association rules and patterns of joint purchases that can be used to optimize business strategies in various fields.
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