MARKETING IN THE SPHERE OF PUBLIC ADMINISTRATION: CONCEPT AND CONTENT
DOI:
https://doi.org/10.34132/mspc2025.01.13.49Keywords:
marketing, public administration, public management, goods, services, managerial activity.Abstract
The materials reveal the concept of marketing in the sphere of public administration. The object and subject of marketing in the sphere of public administration are determined; active participants of marketing in the sphere of public administration. The specifics of the implementation of the marketing complex in the sphere of public administration are revealed.
References
Kuropiatnyk, A.I., & Ladonko, L.S. (2021). Marketynhova skladova publichnoho upravlinnia Brend-menedzhment: marketynhovi tekhnolohii [Marketing component of public administration Brand management: marketing technologies]. Kyiv: Kyiv. nats. torh.-ekon. un-t. [in Ukrainian].
Romanenko, K.M. (2010). Derzhavnyi marketynh yak mekhanizm maksymizatsii sotsialnoi efektyvnosti derzhavnoho upravlinnia [State marketing as a mechanism for maximizing the social efficiency of public administration]. Investytsii: praktyka ta dosvid – Investments: practice and experience, 10. Retrieved from: https://surl.li/bbxsjb [in Ukrainian].
Romat, Ye. (2024). Markteynhovyi mekhanizm u systemi publichnoho upravlinnia [Marketing mechanism in the public administration system]. Naukovyi visnyk: Derzhavne upravlinnia – Scientific Bulletin: State Administration, 2(16). Retrieved from: https://surl.li/qzcmiq [in Ukrainian].
Shatun, V.T., & Zosimova, I.A. (2016). Marketynh v publichnomu upravlinni: sutnist, spetsyfika, klasyfikatsiia [Marketing in public administration: essence, specificity, classification]. Naukovi pratsi Chornomorskoho derzhavnoho universytetu imeni Petra Mohyly. Seriia: Derzhavne upravlinnia – Scientific works of the Black Sea State University named after Petro Mohyla. Series: State Administration, (Vol. 267), 255, (pp. 181-187) [in Ukrainian].
Sukhonosova, K.I. (2015). Mekhanizmy marketynhu v derzhavnomu upravlinni [Marketing mechanisms in public administration]. Publichne upravlinnia ta mytne administruvannia – Public administration and customs administration, 2. Retrieved from: http://nbuv.gov.ua/UJRN/vamcudu_2015_2_18 [in Ukrainian].
Chaplai, I.V. (2015). Instrumentalna rol marketynhovoho mekhanizmu u systemi derzhavnoho upravlinnia [The instrumental role of the marketing mechanism in the system of public administration]. Aspekty publichnoho upravlinnia – Aspects of public administration, 7-8, (pp. 70-76) [in Ukrainian].
